Thank you to everyone who made our first-ever National Locum Tenens Week a success last year. According to our survey, over 80% of healthcare staffing companies recognized the inaugural promotion. The feedback we received told us to keep it simple for companies to get involved again in 2018, offer the marketing toolkit earlier and with minimal changes to its assets.
With that in mind, here’s a quick update on what to expect from NALTO® for this year’s promotion, restate our purpose and communicate the valuable opportunity that lies in promoting our industry together.
Who: Locum Tenens Staffing Companies
What: National Locum Tenens Week
When: August 13 – 17, 2018
Where: Healthcare staffing firms, hospitals, clinics, private practices, and wherever locum tenens providers make a difference.
Why: The purpose of NLTW is to recognize the physicians dedicated to meet the needs for care by practicing locum tenens at medical facilities nationwide.
We will be again be providing a marketing toolkit for agencies to utilize in support of the promotion. It will be made available the week of June 18, 2018 (a month earlier than last year) and will again consist of the following marketing assets for you to download directly from the NALTO® website:
-Logo suite (two versions, includes high resolution files & brand specs)
-Social Media Elements
-Press Release Template
The National Locum Tenens Week logo suite and other marketing assets provided by NALTO® will be accessible to all locum tenens firms in the healthcare staffing industry. If your agency has yet to follow us on Twitter, Facebook, and LinkedIn, please do so to ensure you receive upcoming announcements.
There’s value in the opportunity for locum tenens recruiters to tell their story on a national stage. As our NALTO® marketing efforts focus on continuing to build a platform for this promotion moving forward, we ask for you to join us again in celebrating our industry.
Please feel free to contact me with any questions.
NALTO® Marketing Committee